Restaurant Materials

Variety of Materials

My work with the restaurant primarily involves creating various marketing materials, such as large menu signages and digital icons, all designed to align with the restaurant's color scheme of orange, white, and black. The restaurant has a traditional, old-fashioned atmosphere, having been established in 1959, and I ensured that all branding elements were properly coordinated.

Once the designs were finalized, I communicated with vendors to ensure the accurate printing and fulfillment of each design's purpose. For example, I provided specific instructions to the vendor representatives to add two holes in the top corners of the menu signs for easy hanging.

Digital Menu TV Designs

My first project—but certainly not my last—was creating digital menus to display prices and hierarchical categories, such as Steak Subs, Other Subs, Burgers, and more. I chose a dark, charcoal-themed color palette to match the restaurant’s cooking grill style. The bold typography and colors helped the audience recognize the bold, hearty American dishes we offer.

The goal of this project was to clearly communicate prices and highlight the most popular items to viewers. Thankfully, the digital menus received overall positive reviews in the first few months.